About us

Rooted in Flora specializes in romantic, timeless wedding florals and event styling to tell your love story. Situated in the hills of West Virginia, nature inspires our organic, textural design style. At Rooted in Flora we take a customized approach to build your dream wedding. We will explore color, texture, and shape to define your style and reflect your personality. It’s our goal to create a one of a kind floral elements that your guests will be talking about for years to come.


Let us guide you through the process…..

  • Stress free consultations are available in person, via phone or Skype.

  • Visual story boards allow you to get a glimpse into your wedding day before it ever happens.

  • The overall feel of your day is important to us. We are happy to advise on details that fall outside of the realm of flowers.

  • If details are not your thing, we can help. We offer creative direction with our full service package or separately with our creative direction package.


owner/lead designer

Chantelle Kerr

The name Rooted in Flora came about from my great grandmothers. One grew dahlias and the other was named Flora. It only made sense to pay tribute to them. Flowers are rooted deep in my soul. Woven through the monarchs of my family like a fine golden thread.

Like most florists I have always been drawn to flowers, their smell and beauty. With an affinity to design and a passion to create, making arrangements lit a fire in me like nothing else. I like to think of myself as an outside of the box story teller. Instead of using words to tell your story I get to use flowers. My designs very much speak to who I am as a person. I have a natural hippy heart and enjoy anything romantic and elegant.

Each piece I create is thoughtfully curated. In addition to sourcing specialty blooms, I work closely with local farmers throughout our region who use environmentally friendly growing practices. I am also lucky enough to have a small scale flower garden of my own where I can grow flowers specifically for your wedding day.

It’s truly a gift to be able to be able to share in someone special day, helping bring to life so many unique and beautiful visions.